The company has not publicly said when they will return or whether their leave is paid. Last week, Anheuser-Busch confirmed that two marketing executives are on a leave of absence - Alissa Heinerscheid, the vice president of marketing for Bud Light, and Daniel Blake, a marketing executive who oversees several Anheuser-Busch brands. Bud Light had outperformed that category in late March, Axios reported. Meanwhile, sales for rivals Coors Light and Miller Lite jumped.Īnd in restaurants, sales of Bud Light were 6% lower than other light lagers from April 2 to April 15, according to data from BeerBoard, a company that tracks beer sales at about 3,000 restaurants nationwide. By contrast, for the week ending April 1 - the day Mulvaney posted the video - Bud Light sales had declined only 1.6% year-over-year, the same data showed.
Sales of Bud Light fell 17% in the week ending April 15 when compared to the same week in 2022, according to an analysis of Nielsen data by Bump Williams Consulting published in The Wall Street Journal. Over the past week, sales data appears to show that the boycotts have affected the company's bottom line, at least in the short term. National Montana House votes to formally punish transgender lawmaker, Rep. Three days after Mulvaney's post, Kid Rock posted his own video in which he wore a MAGA hat and fired a rifle at a few cases of Bud Light. Issues involving trans people - like access to gender-affirming medical care and participation in youth sports - have become politically contentious in recent years.īud Light's promotion with Mulvaney caught the ire of conservatives on social media, who called for a boycott. In a video posted to her Instagram, Mulvaney sipped a can of Bud Light as she discussed March Madness, adding that the company had sent her a custom-made tallboy can to commemorate the anniversary of her transition, with an image of her face printed on the side.
The beer brand's rocky stretch began April 1 with a March Madness promotion with a trans influencer named Dylan Mulvaney, who has more than 10 million followers on TikTok and nearly 2 million on Instagram. Sales of Bud Light have dipped after conservatives on social media lashed out at its best-selling beer over a social media promotion with a trans influencer earlier this month.Īnd even as research has shown that other social media-fueled boycotts were short-lived, two Anheuser-Busch executives are on leave amid the firestorm. Bud Light is under fire from conservatives on social media for a promotion with a trans influencer.
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